A new project from Mornington Peninsula based winemaker David Chapman. Cinq à Sept is an aromatic vermouth made using a pinot noir base. Exploring the potential of this variety was a natural progression for David, who since establishing Allies Wine in 2003 has set out to make compelling site-driven pinot noir wines that showcase the diversity of the region.
The name, taken from a French expression (literally "five to seven"), refers to the two hour window between 5pm and 7pm where friends pause for a moment between the working day and home to enjoy a drink, or the more traditional French pastime where lovers meet for a tryst before going home to their families.
The Jamsheed Wandin packaging represents a new chapter for winemaker Gary Mills. Best known for his expressive single vineyard wines from various sites across Victoria, these wines are the first to come out of the Bluestone Acres vineyard in Wandin which has been organically farmed by Gary and his team for the past 2 years.
Recognising this as an evolution of the Jamsheed story, the decision was made to extend the existing single vineyard range to include these wines, rather than adding another stand alone range to the portfolio.
Our approach was to apply a simple shift to the pattern line weight to help differentiate these wines from the rest of the range.
Packaging
Promising eternal youth and a cure to all that ails you, Outlandish Claims is a bitter tonic concoction created by Bryan and Jocelyn Martin of Ravensworth Wines. Cathartic miracle tonic? Maybe, but it will definitely serve you well in your next Negroni
A new identity for Rebecca Naughtin Architect; a Melbourne based practice specialising in residential projects.
An understated approach was taken with the development of a bold logotype which was balanced with a pared back colour palette and subtle print finishings onto luxurious stocks.
The practice’s collaborative and personalised approach which sees them work closely with clients from project conception to completion is reflected in the use of various greetings that were debossed across business cards and other communication.
Packaging
As part of the initial brief, wine maker Bryan Martin included a selection of articles he had written for his weekly column in The Canberra Times titled ‘Paddock to plate’. The articles proved to be a great insight into Bryan’s approach to food; a weekly culinary adventure and a vehicle for him to explore his eclectic ideas, they were part science experiment, part humourous rantings with a recipe thrown in for good measure.
The articles, along with further discussions around the contents of his kitchen, including the various animal parts gifted by his Murrumbateman neighbours, lead us to design a label range that reflected our client’s epicurean leanings. Inspired by the decadent kitchen and larder scenes of early 17th century Flemish paintings, we designed an entire kitchen scene that could then be separated into individual cameos for the different wines. An illustration was commissioned to execute the scene in the engraving style of that time.
Identity / Packaging / Digital
Allies Wines showcases the diversity of the Mornington Peninsula by making a range of Pinot Noirs from unique sites across the region. The Assemblage label is a recent addition to the range and represents a blend of each of these sites. The location of each of the sites provided the inspiration for the packaging and identity design.
An identity for Anchor Ceramics; a design studio based in Melbourne Australia, producing handmade ceramic lighting, tiles and outdoor product ranges.
The brand mark draws on the tradition of the maker’s mark and depicts the individually applied anchor pierced into the base of each piece before the final stages of firing. The formality of the brand mark is softened with luxurious stocks and debossed finishings to reflect this process and further reinforce the artisan values of the brand.
Recently, Anchor Ceramics founder, Bruce Rowe exhibited a selection of limited edition, one-off pieces under the title Structures 2015-2016. A new mark was developed for the exhibition that followed the same principal.
Identity / Print
Launching late 2015, Tuareg Woman is a fashion label that features timeless pieces following the ethos of slow fashion. Curated by Elizabeth Van Eden, the brand is characterised by an enduring and sustainable approach to fashion, with the debut collection consisting of a limited range of quality basics in a restrained colour palette.
The brand identity centres around a collection of interchanging symbols that reference the traditional tattoos of the nomadic berbers the brand was named after. The evolving combination of symbols is a playful representation of the mixing and matching of basic pieces from the wardrobe.
Packaging
Heading for the wine bars of Japan, the Jamsheed Laneway label is a collaboration with Japan based importer Wine Diamonds. Bringing the laneways of Melbourne to the streets of Tokyo with the ubiquitous graffiti tag.
Identity / Packaging
Trapeze is the result of three independent winemakers coming together with a vision to create carefully crafted wines with minimal intervention and a focus on regionality. The logo and packaging were designed to reflect the simple and paired back approach to the wine making process.
Packaging
The Harem range is the second label for Jamsheed Wines. The recent re-design looked to align the range with the brand’s heritage and engage with the consumer in a distinctive way that reflected price point. The Jamsheed brand takes it’s name from a Persian king who according to ancient writings had a fondness for storing fresh grapes in jars over winter where they would inevitably ferment and be set aside as ‘poison’. One of the king’s harem, despairing of frequent migraines, chooses to commit suicide by drinking from a poisoned jar. She wakes to find herself miraculously cured and thus wine was discovered. The tongue in cheek naming and unique label designs bring a cohesiveness to the brand and guarantees standout.
Packaging
These limited release wines were made exclusively by Jamsheed for the award winning Bentley Bar in Sydney’s Surrey Hills. To capture the spirit of this collaboration, the design solution was to combine traditional Persian patterns with a colour halftone treatment that reflected the contemporary detailing of the restaurant interior.
Identity / Packaging / Digital
Jamsheed Wines is a boutique producer from the Yarra Valley whose focus is on single vineyard Syrahs from unique sites across Victoria. Named after a Persian king who according to ancient writings had a fondness for storing fresh grapes in jars, thus leading to the discovery of wine. The packaging design explores the abstraction of Persian patterns with a unique embellishment for each variety.
Identity and Packaging
Vinoque is a recent arrival in the De Bortoli portfolio. Consisting of the single vineyard range of small parcel, artisan varieties from the Yarra Valley and the regional range showcasing classic varieties from different regions. Each of the single vineyard labels shows the particular block the wine came from, while the regional labels reflect the blending of selected parcels. The result is a distinctive range that emphasises the exclusiveness of the offer.
Identity / Packaging
Darling Park Winery is located on the Mornington Peninsula in Victoria. With a history spanning 20 years, Darling Park has a reputation for producing quality cool climate wines, however the original label range lacked cohesiveness and standout. Inspired by the drive towards the winery along Red Hill Road, with its fleeting ocean glimpses and spectacular trees creating long shadows, the solution developed by Cloudy Co brings sophistication and a stronger sense of place to the brand.
Identity / Packaging
Identity and packaging design for wine producer based in the Yarra Valley. Founded by a winemaker with a science background and a Ph.D in microbiology and genetics, the design solution references the layout and typography of the periodic table.
Identity / Packaging
Castle Rock Estate is set in the Great Southern region of Western Australia. A clean and simple illustrative style was developed to reflect the unique boulder formations particular to the region.
