Molly Rose

Brand Identity
2022

Located in Collingwood, Victoria, Molly Rose is a small brewery that celebrates the unifying power of beer. Led by founder and brewer Nic Sandery, the brewery produces a diverse range of beers that draw on a deep knowledge of traditional brewing combined with a spirit of creativity and a desire to exceed convention.

The identity was deliberately kept minimal and graphic to standout from the overly illustrated craft beer market. A nod to Nic’s obsession with brewers yeast, the graphics are a playful representation of the microscopic world of budding yeast and the alchemy of fermentation. The flexibility of the visual identity allows for application across a wide range of brand touch points.