Identity / Print
Launching late 2015, Tuareg Woman is a fashion label that features timeless pieces following the ethos of slow fashion. Curated by Elizabeth Van Eden, the brand is characterised by an enduring and sustainable approach to fashion, with the debut collection consisting of a limited range of quality basics in a restrained colour palette.
The brand identity centres around a collection of interchanging symbols that reference the traditional tattoos of the nomadic berbers the brand was named after. The evolving combination of symbols is a playful representation of the mixing and matching of basic pieces from the wardrobe.