Identity / Packaging
Darling Park Winery is located on the Mornington Peninsula in Victoria. With a history spanning 20 years, Darling Park has a reputation for producing quality cool climate wines, however the original label range lacked cohesiveness and standout. Inspired by the drive towards the winery along Red Hill Road, with its fleeting ocean glimpses and spectacular trees creating long shadows, the solution developed by Cloudy Co brings sophistication and a stronger sense of place to the brand.