• Brand Identity & Packaging
    2018

    Nestled on the slopes of an ancient mountain range once surrounded by sea, Castle Rock Estate takes its name from an imposing granite formation located within the Porongurup National Park in the Great Southern region of Western Australia.

    The new branding and packaging design playfully captures the formations and surrounding boulders which, over time, have been eroded and fractured to create striking sculptured forms.

    The brand marque has been applied as a silver foil across the label range with additional shapes layered and overprinted to create unique designs for each wine variety.

    Photography by
    Sarah Anderson
    Frances Andrijich