An identity for Anchor Ceramics; a design studio based in Melbourne Australia, producing handmade ceramic lighting, tiles and outdoor product ranges.
The brand mark draws on the tradition of the maker’s mark and depicts the individually applied anchor pierced into the base of each piece before the final stages of firing. The formality of the brand mark is softened with luxurious stocks and debossed finishings to reflect this process and further reinforce the artisan values of the brand.
Recently, Anchor Ceramics founder, Bruce Rowe exhibited a selection of limited edition, one-off pieces under the title Structures 2015-2016. A new mark was developed for the exhibition that followed the same principal.